Nike House of Deadly: Stadium Installation
The new Nike Hypervenom is a seriously high tech creature, and so to launch it in Asia, it needed something just as advanced to bring the product to life. Enter the ‘House of Deadly’ from Nike, a mini-stadium with projection mapped walls and tracking spotlights that act as real-time virtual defenders that players have to get past to shoot and score. This is the making off from BBH. Love it!
Source: Digital Buzz Blog